Sensation touches down in America on Halloween weekend, bringing some 25,000 all-white wearing revelers to Brooklyn’s shiny new cultural touchstone, the Barclays Center.
The crowd will be heading, on Friday and Saturday nights, to take part in a long-running ritual of celebration. Sensation, the global dance event put on by IDT, is a party which places the emphasis on environments, visuals and performance. That’s a departure from many of groups that would, at first glance, be in Sensation’s peer group. Though Festivals from Electric Daisy Carnival to Ultra Music Festival are also heavy on LED walls, fireworks and stage production, they essentially focus on the headliners — culled from a relatively small selection that runs from trance heavyweights like Armin van Buuren to progressive house party rockers like Afrojack.
Sensation flips the script by creating shows that tour the world with DJs that swap in and out. In a sense, it’s a bit more Cirque du Soleil than Coachella. The show that’s landing in New York is called Innerspace, and has already toured much of the world. Both nights at Barclays sold out before a line-up was announced. On Friday, perennial Sensation DJ Mr. White is joined by Dennis Ferrer, Fedde le Grand, Joris Voorn and Nic Fanciulli — hardly a Skrillex affair. (Friday: New York legend Danny Tenaglia joins Mr. White, le Grand, 2000 and One and Mark Knight.)
In interviews with The Huffington Post, IDD’s co-founder and CEO Duncan Stutterheim and Live Nation president Jason Miller explained their vision for the events as a mature breath of fresh air for a scene that has been accused of being a one-note fad that’s about to burst.
“I think we both shared the same point of view which was that we have an upscale, sophisticated event that is really geared toward adults,” Miller said. “Young adults, but adults nonetheless.”
That’s another way Sensation will distinguish its brand from other big league raves in the United States, which are usually all-ages. Stutterheim says Innerspace is among the best work IDT has ever put on.
“The total cost of the show is about $2.5 million,” he said. “That’s excluding then the research and development we are putting into one show. Because we do 22 of them, we have budgets for 22 shows. Usually you do one party and you only have budget for one event. But now we can say, ‘Let’s put some big time money in investments.’ We invested a lot in balls which go up and down with really high speed. That system never existed, we [created] that whole system. And that’s only possible because we do 22 of them.”
Attendees must wear white to be admitted into the venue, a rule that hearkens back 12 years to the first Sensation. Stutterheim’s brother Miles died in a car accident shortly before the event, so Duncan asked that everyone wear white as guests did at MIles’ funeral. Ever since, the event has always attempted to maintain that balance of emotional depth and celebration.
As for their American plans, both Miller and Stutterheim said New York’s Innerspace is intended as the break-out moment. When asked if he felt the weekend’s festivities are “test case” for more U.S. dates, Stutterheim said “You can take away the word ‘test.’ We definitely want to travel within the U.S. with this.”
Though Stutterheim anticipated putting on two to four American events in 2013, both executives said they didn’t know which other cities are in play.
“This is a very important moment I think for the United States, North America in dance music,” Miller said. “I think the entry of this particular brand and this particular experience, which is unique to pretty much anything else that’s out there, is exciting and people wanna be a part of it.”
The spectacle promises something new. What remains to be seen, however, is whether or not American dance music fans — who are stereotyped as hungering for bassdrop-heavy and bleepy “rage” tracks — are ready.
Sensation Netherlands 2011 ‘Innerspace’ post event movie
Like Us on Facebook to get the latest ins outs: www.facebook.com The world premiere of Sensation Innerspace took place on Saturday the 2nd July in the Amsterdam ArenA. Over 40.000 visitors from across the globe united and entered the world of Innerspace. Relive the night with the post event movie. More Innerspace? The official compilation mixed by Fedde Le Grand Mr. White is available at store.sensation.com The DVD can be ordered at store.sensation.com Music credits: Nadia Ali Starkillers ft Alex Kenji – Pressure (Alesso remix)
Sensation Webisode 1: Danny Tenaglia
Sensation US presented by Bud Light Platinum comes to the Barclays Center on October 26th and 27th. House legend Danny Tenaglia speaks about his career, Sensation and New York City. Check out the video for a one on one with this true legend. Visit our Facebook page at www.facebook.com
Sensation Denmark 2011 ‘Innerspace’ post event movie feat. Hardwell
Like Us on Facebook to get the latest ins outs: www.facebook.com More memories from a memorable Sensation in Copenhagen! Performances by Mr. White, Flip, Daniel Sanchez Juan Sanchez, Mark Knight, Martin Solveig and Hardwell created the musical backdrop while thousands of visitors created an unforgettable atmosphere. Re-experience the night with the post event movie featuring Hardwell. Music Hardwell Nicky Romero – Beta (Original Mix) Hardwell – Cobra more Sensation Denmark www.sensation.com more info on Hardwell www.djhardwell.com
Webisode 6 | Sensation Innerspace presented by Bud Light Platinum | ‘The evolution of house’
This is the final video of the series of webisodes regarding the first Sensation US events ever. Legends in house music and the popular dj’s of today describe the evolution of house music from disco in the early days to stunning dance experiences like Sensation US nowadays. DJ’s like Danny Tenaglia and 2000 and One, who have been around since the very beginning of house, describe how house originated in the United states and how it spread to Europe. Mark Knight, Fedde le Grand, Nic Fanculli and Dennis Ferrer explain how the dance culture has exploded over the past few years. Music: 2000 and one – Tropical melons (original mix) Purchase link: www.beatport.com Nic fanculli – Hear me out (Nikola gala Remix) Purchase link: www.beatport.com Danny tenaglia – Elements (unknown elements remix) Purchase link: www.beatport.com Fedde le Grand – Mentrum (original mix) Purchase link: www.beatport.com Mark knight – Nothing Matters (original club mix) Purchase link: www.beatport.com Concept by: Nachtlab.com Video production: EyEFORcE.nl
Webisode 5 | Sensation Innerspace presented by Bud Light Platinum : Fedde le Grand
This fifth webisode of the series is about one of the most popular dj’s around, Fedde le Grand. In this one on one Fedde talks about his career and Sensation. Fedde will be performing on both nights next week! The final webisode will be online October 19! Check out the previous webisodes here: Webisode 1: www.youtube.com Webisode 2: www.youtube.com Webisode 3: www.youtube.com Webisode 4: www.youtube.com Like us on Facebook to get the latest ins outs: www.facebook.com Additional info can be found here: www.sensation.com Music: Fedde le Grand – Put your hands up for Detroit Purchase link: www.beatport.com Fedde le Grand – Autosave Purchase link: www.beatport.com
Sensation White 2012 Oslo Telenor Arena
Sensation White 2012 Oslo Telenor Arena Alter Ego – Rocker (Prok Fitch Vs My Digital Enemy Remix)
Sensation White 2011 Spain
Panoramic of the Sensation White 2011 in Palau Saint Jordi, Barcelona, Spain. The place was totally full, the dj told 70000 people! what a night! absolutely crazy
Webisode 1 | Sensation Innerspace presented by Bud Light Platinum : Line up release
On October 26th and October 27th, the very first Sensation US events will be held in the Barclays Center in Brooklyn, New York. This line up release is the first of 6 webisodes, each elaborating on aspects of the event. Make sure you watch the next webisode, a one on one with true house legend Danny Tenaglia, as well, releasedate: September 27! Watch the Danny Tenaglia webisode here: www.youtube.com Like Us on Facebook to get the latest ins outs: www.facebook.com Check out the webisodes on www.sensation.com Music: House of Venus – Dish Tell (Juan Sanchez The Man With No Shadow Remix) Purchase link: www.beatport.com
Sensation presents Innerspace
tickets for the World premiere go on sale the 26th March 10am CET at www.sensation.com This summer, Sensation presents to you Innerspace — the world within. Let us guide you on a spiritual journey to enlightenment. Join Sensation, Saturday July 2nd at the Amsterdam ArenA. Spirituality can be found on the dancefloor no past, no future, celebrating the now. This year’s show is an adventurous journey through the seven stages of enlightenment. Sharing a collective consciousness of our own inner beauty, we are presented with a Sensational experience. Welcome to Innerspace. Tickets for Sensation go on sale at 10:00 am on Saturday, March 26th, 2011 at sensation.com. As you may know, the annual event at Amsterdam ArenA sells out fast. Be sure to get your tickets on this date. Become a Sensation Club Member before February 24th and get your ticket before the official sale on March 26th. More information about the tickets can be found at: www.sensation.com Sensation Travel packs For those who seek the ultimate Sensational experience, Sensation Travel offers an array of hotel arrangements including Sensation entrance ticket. Presale for these start today, February 16th. Book your travel package here: store.sensation.com Sensation dance4life Sensation is continuing its exclusive partnership with dance4life, an organisation that empowers young people to halt the spread of HIV and AIDS worldwide. 0,50 euro of each ticket is donated to dance4life by ticket buyers and Sensation.
Sensation Czech Republic 2012 ‘Innerspace’ post event movie
Like Us on Facebook to get the latest ins outs: www.facebook.com More memories from a memorable Sensation in Prague! Performances by Mr. White, Deniz Koyu, Mark Knight, Axwell, Sander van Doorn and Daniel Sanchez Juan Sanchez created the musical backdrop while thousands of visitors created an unforgettable atmosphere. Re-experience the night with the post event movie. More Sensation Czech Republic? Visit www.sensation.com Music Credits: track: DENIZ KOYU “BONG” (Refune rec/Sweden) release date on BEATPORT 8 JUNE 2012 more info: www.sushi3000.com
Sensation Spain 2011 ‘Innerspace’ post event movie feat. Daniel Sanchez Juan Sanchez
Like Us on Facebook to get the latest ins outs: www.facebook.com More memories from an unforgettable Sensation in Barcelona! Performances by Mr. White, Juan Daniel Sanchez, Wally Lopez and Fedde le Grand created the musical backdrop, while thousands of enthusiastic visitors ensured an unforgettable atmosphere. Relive the night with the post event video featuring Daniel Sanchez Juan Sanchez. Music Juan Sanchez – Inner Sense Daniel Sanchez Sinc – New Day (Original Mix) More Sensation Spain? Available at www.sensation.com
Sensation Ukraine 2012 ‘Innerspace’ post event movie feat. Sébastien Léger
More Sensation? Join us on Facebook over at www.facebook.com Sensation returned to Kiev on the 5th May, this time transforming Kiev International Exhibition Centre (IEC) into Innerspace. Thousands of visitors from all over the country danced to music played by Mr. White, Kirill Doomski Sonya, Steve Lawler, Axwell, Sébastien Léger and Daniel Sanchez Juan Sanchez. More Sensation Ukraine? Visit: www.sensation.com Music used in the video: Sebastien Leger – C4N Y0U R34D 7H15 (Original Mix?) Mark Knight – Alright (Original Club Mix)
Sensation Serbia 2012 ‘Innerspace’ post event movie
Like Us on Facebook to get the latest ins outs: www.facebook.com More memories from a memorable Sensation in Belgrade! Performances by Mr. White, Dennis Ferrer, Sunnery James Ryan Marciano, Fedde Le Grand, Daniel Sanchez Juan Sanchez and Hardwell created the musical backdrop while thousands of visitors created an unforgettable atmosphere. Re-experience the night with the post event movie. More Sensation Serbia? Visit www.sensation.com Music Credits Rene Amesz Ruell — Express Beatport: s.beatport.com iTunes: bit.ly
Sensation Belgium 2012 ‘Innerspace’ post event movie feat. MC Gee
Like Us on Facebook to get the latest ins outs: www.facebook.com More memories from a memorable Sensation in Hasselt! Performances by Mr. White, Daniel Sanchez Juan Sanchez, Mark Knight, Afrojack, Sander van Doorn and Dada Life created the musical backdrop while thousands of visitors created an unforgettable atmosphere. Re-experience the night with the post event movie featuring MC Gee. More Sensation Belgium? Visit www.sensation.com
Sensation White Innerspace 2011
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Sensation Norway 2012 ‘Innerspace’ post event movie
Like Us on Facebook to get the latest ins outs:www.facebook.com The second Sensation Norway in Oslo was an amazing evening! With performances by Mr. White, Dennis Ferrer, Daniel Sanchez Juan Sanchez, Mark Knight, Afrojack Hardwell, the Telenor Arena shook like never before! Re-experience the night with the post event movie. More Sensation Norway? Visit www.sensation.com Music Credits Digitalism – Zdarlight (Fedde Le Grand Deniz Koyu Remix) (Toolroom records) Purchase link: www.beatport.com
Sensation US ’12 Innerspace trailer
Like Us on Facebook to get the latest ins outs: www.facebook.com The moment is here. After more than seventy events for millions of visitors in over twenty countries Sensation, presented by Bud Light Platinum, will hit the US. Due to the great demand, the world’s leading dance event will take place two successive nights in a row. Both events will take place at the brand new Barclays Center in Brooklyn New York on Friday the 26th and Saturday the 27th of October. Tickets on sale Friday, June 8 at noon EST through Sensation.com. Minimum age requirement 21. Become a clubmember if you want to buy the tickets during the special presale. For those who want to combine an amazing Sensation night with a weekend in NYC, Sensation offers travel packages. The packages include of one or more overnight stays in a hotel, a Regular or Deluxe ticket and a transfer to and from the venue. The packages are now available on sensation.com. Be part of the night, dress in white! Full details? Visit www.sensation.com